вторник, 22 април 2014 г.

The History of Mercedes-Benz brand

The Mercedes-Benz brand was born under a lucky star: the current trademark comprising a three-pointed star in a laurel wreath was created in 1925 – in time for the merger between Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie., which together became Daimler-Benz AG, in summer 1926. His event marked the birth of a new car brand – Mercedes-Benz – and with it a shared aspiration to uphold the tradition of the world's two oldest car manufacturers and ensure a successful future for both. Innovation, performance, quality, awareness of tradition: the Mercedes-Benz trademark, one of the world's most familiar and esteemed brand symbols, has stood for these and other values ever since. Source:daimler.com